Loyalty Program Introduction: Enjoy Your Coffee Ritual and Earn Rewards!

Specialty coffee is more than just a drink. It is a ritual, a moment of calm and a steady anchor in your day. Whether it is that quiet cup of coffee before the day begins, a familiar afternoon pick-me-up or the sound of your machine filling the room, your coffee ritual is personal. From now on, every moment can be rewarded.

With the Eddy’s Coffee Loyalty Program, we reward not only purchases, but also the moments, habits and experiences that give coffee meaning.

What is the Eddy’s Coffee Loyalty Program?
The Eddy’s Coffee Loyalty Program is a specialty coffee loyalty program for real coffee lovers. It is not a standard points promotion, but a program centred on your daily coffee ritual.

You earn Coffee Points—our own loyalty points—by:

• being part of the community
• sharing your coffee moments
• leaving reviews
• buying coffee

This creates a loyalty program built around relationships, enjoyment and repeat moments, not just transactions.

How do you earn Coffee Points?
Earning Coffee Points is easy and fun:

Create an account
→ +100 Coffee Points

Leave a review
→ +200 Coffee Points

Make a purchase (for every €10)
→ +50 Coffee Points

Share your coffee ritual with a photo
→ +250 Coffee Points

For example:

• your coffee corner
• your favourite mug
• your regular coffee moment

You can share via:
WhatsApp: +31 (0) 646 404 684
Email: info@eddyscoffee.com

Loyalty Starter Bonuses

We give loyalty an extra boost, especially at the beginning:

• Spend €200+ → +700 Coffee Points

• Spend €400+ → +1,000 Coffee Points

These points are added to your account automatically and give your ritual an immediate boost.

What can you do with Coffee Points?

You can exchange Coffee Points for carefully selected coffee gifts:

• 500 points → Sticker

• 1,000 points → Mug

• 1,500 points → Notebook, slippers or candle

• 2,000 points → Blanket

• 2,500 points → Poster, to-go mug or set of four ceramic coasters

• 7,500 points → Yoga mat

Discover all rewards (link to Blog 2)

How do login and your account work?

1. Log in to your existing account.

2. Click ‘Coffee Rewards’ on the left-hand side of the website.

3. Enter your email address.

4. Confirm with the six-digit code you receive.

In your dashboard, you can see:

• your Coffee Points balance

• available rewards

• your progress

Want to get more from your coffee ritual?

Want to explore further?

• How to earn points faster → Blog 3

• Seasonal coffee rituals → Blog 4

• Why coffee rituals matter → Blog 5

• How our loyalty system works → Blog 6

The coffee ritual at the heart of the program

Your coffee ritual is:

• a moment of calm

• a sensory experience

• a fixed part of your day

Whether that means:

• an espresso in a quiet kitchen

• a familiar machine setup

• a pour-over by the window

• weekend coffee in your favourite mug

By taking part, you are not just sharing your moments—you are becoming part of a community and earning points along the way.

Start earning Coffee Points today

• Every cup counts.
• Every moment matters.
• Every ritual gives something back.

Join the Eddy’s Coffee Loyalty Program!